Groupe Aeroplan Investor Day

How we'd explain it to our mothers

Groupe Aeroplan, the company behind the hugely successful Nectar customer loyalty programme and Air Miles Middle East were planning an investor day attended by delegates from all over the world. It was a corporate event to communicate all the crucial stats. They asked us to help them develop and create compelling presentation content.

Behaviour change

Investors are reassured of the strength of European investments and understand the Nectar customer loyalty programme business.

The path to change

Consultation and a mixture of films and presentations were required – all within a tight budget.

How we did it

Using the ‘Taking loyalty to new frontiers’ company strapline, we used augmented reality and in-store filming to convey the exploration of both geographical and technological frontiers. We produced content for the event, involving planning consultation, presentations, films, design and rehearsals.

And?

A very happy client and presentations that were streamed live on their secure website, accessed by delegates from around the globe. They also plan to reuse the films for a different audience.

Anything else?

Here’s some feedback from David Johnston, CEO of Groupe Aeroplan EU: “Just a quick note to say thank you to everyone at Evidently for all of the work that went towards our successful investor day yesterday. I really appreciate the effort that went in to making this a success. I know it was at times a painful process but in the end the materials (and the films in particular) were excellent.”