Dear 16-Year-Old Me

Client: David Cornfield Melanoma Fund

We helped the David Cornfield Melanoma Fund inspire young people to make a melanoma self-check part of their regular routine. ‘Dear 16-year-old me’ featured melanoma survivors sharing their stories, specifically the lessons they learnt the hard way, with their younger self. Despite zero paid for media support, the film passed 1 million YouTube views in its first week and eventually became the 7th most shared ad in the world for 2011. The original upload has been watched more than 7 million times on YouTube by people in 215 countries. And that’s not including the subtitled versions that have been created, or the unsolicited re-postings elsewhere (the Spanish language version alone has been viewed over 1 million times).

The campaign was recently featured on the NBC Today Show. Here’s an except from the report and a link to the clip.

PSA warning teens about cancer goes viral

Melanoma is the second most common cancer in children and teenagers. A new PSA called “Dear 16-Year-Old Me” is helping spread the word about the potentially deadly disease. A dermatologist joins TODAY to discuss the importance of early detection.

Click here to watch the clip