EvBF: User Originated Brand Films – The Crust of the Wave

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It’s easier than ever before for anyone anywhere to create and share their own film content: recent Google studies show that 25 hours of video are uploaded every minute to YouTube alone. It’s a space brands are increasingly using to engage directly with their consumers, but should they be embracing UGC wholeheartedly, or cautiously keeping their distance? And are agencies under threat of extinction from this constant crowdsourcing?

Sophie Little (Planning) and Daniel Zeff (CEO) are joined by Alex McDonnell (Head of Production), Marisa May Caple (VP Toronto) and Pedro Suarez (Producer / Director) to get to the heart of the issue.