EvBF: Product Placement - The Pedro Measure

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With Ofcom relaxing its rules and allowing product placement on British television for the first time yesterday, we had a think about what this may mean for brands and entertainment - and recorded it for your lucky ears! Indeed, the new guidelines may have provoked cries of sacrificing art at the altar of advertising, but are these fears justified? Is TV heading down a slippery slope, or is it simply embracing the inevitable? 

Sophie Little (Planning) and Daniel Zeff (CEO) are joined by Alex McDonnell (Head of Production), Marisa May Caple (VP Toronto) and Pedro Suarez (Producer /Director) to recall their favourite hits and misses in the history of product placement and discuss how brands can make the most of this new opportunity.