EvBF: Evidently Dads - Fatherhood, Babies and Brands

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Being a child today is a world away from what most of us experienced growing up. Abundant brands, channels and gadgets clamour for kids’ attention 24/7, yet most children can cut through the clutter and navigate around an iPad with an ease that leaves the over-18s gasping. In turn, being a parent presents a new set of choices to make: how much media is too much? What (if anything) should be restricted? And just how essential is a branded baby-wipe-warmer? 

In this episode of Brain Food, Sophie Little (Planning) asks the dads at Evidently to provide some honest insights into fatherhood, the marketing of baby products and the effect of media on children.  Featuring: Alex McDonnell (Production), Tom Browning (Design), Simon Wiseman (Finance) and Daniel Zeff (CEO).