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    <title>Evidently</title>
    <link>http://www.evidently.com/</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>kitm@evidently.com</dc:creator>
    <dc:rights>Copyright 2013</dc:rights>
    <dc:date>2013-04-15T14:39:46+00:00</dc:date>
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      <title>Our Sparkly New Offices</title>
      <link>http://www.evidently.com/blog/view/our_sparkly_new_offices</link>
      <guid>http://www.evidently.com/blog/view/our_sparkly_new_offices#When:14:39:46Z</guid>
      <description><![CDATA[<p>Our London office has moved. We outgrew our previous gaff so we&#8217;ve moved into sparkly new penthouse premises, 90-98 Goswell Road London, EC1V 7DF.</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2013-04-15T14:39:46+00:00</dc:date>
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      <title>&#8220;I&#8217;m announcing the death of the 30&#45;second TV ad. It&#8217;s too long. It&#8217;s bulls**t.&#8221;</title>
      <link>http://www.evidently.com/blog/view/im_announcing_the_death_of_the_30_second_tv_ad._its_too_long._its_bullshit</link>
      <guid>http://www.evidently.com/blog/view/im_announcing_the_death_of_the_30_second_tv_ad._its_too_long._its_bullshit#When:10:12:36Z</guid>
      <description><![CDATA[<p>Trevor Beattie&#8217;s attention grabbing soundbite at Advertising Week caused a minor stir.</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2013-04-03T10:12:36+00:00</dc:date>
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      <title>Lifebuoy campaign: Help a child reach 5</title>
      <link>http://www.evidently.com/blog/view/lifebuoy_campaign_help_a_child_reach_5</link>
      <guid>http://www.evidently.com/blog/view/lifebuoy_campaign_help_a_child_reach_5#When:16:47:30Z</guid>
      <description><![CDATA[<p>Our film for Lifebouy’s ‘Help a child reach 5’ campaign has just been launched. You should check it out.</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2013-03-27T16:47:30+00:00</dc:date>
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    <item>
      <title>Show ‘em How it Works</title>
      <link>http://www.evidently.com/blog/view/show_em_how_it_works1</link>
      <guid>http://www.evidently.com/blog/view/show_em_how_it_works1#When:16:00:25Z</guid>
      <description><![CDATA[<p>It&#8217;s all about the product demo.</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2013-03-21T16:00:25+00:00</dc:date>
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    <item>
      <title>Exposing Yourself&#8230; One ‘Like’ at a Time.</title>
      <link>http://www.evidently.com/blog/view/exposing_yourself..._one_like_at_a_time</link>
      <guid>http://www.evidently.com/blog/view/exposing_yourself..._one_like_at_a_time#When:17:10:44Z</guid>
      <description><![CDATA[<p>Show me what you &#8216;Like&#8217; on Facebook and I&#8217;ll tell you what you are.</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2013-03-20T17:10:44+00:00</dc:date>
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    <item>
      <title>Relentless Productivity Part 2</title>
      <link>http://www.evidently.com/blog/view/relentless_productivity_part_2</link>
      <guid>http://www.evidently.com/blog/view/relentless_productivity_part_2#When:15:32:10Z</guid>
      <description><![CDATA[<p>Following on from <a href="http://www.evidently.com/blog/view/relentless_productivity">my previous blog post</a>, I&#8217;ve actually managed to get something done&#8230;</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2013-02-12T15:32:10+00:00</dc:date>
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    <item>
      <title>And the Oscar SHOULD go to&#8230;</title>
      <link>http://www.evidently.com/blog/view/and_the_oscar_should_go_to</link>
      <guid>http://www.evidently.com/blog/view/and_the_oscar_should_go_to#When:11:33:24Z</guid>
      <description><![CDATA[<p>In less than 3 weeks the Academy Awards will be handed out, so I thought I might try to make a few predictions as to who might win, as well as some entirely subjective assertions as to who I think deserves to win.</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2013-02-05T11:33:24+00:00</dc:date>
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    <item>
      <title>Last Week I Fell in Love With Some Sweet Branding ...</title>
      <link>http://www.evidently.com/blog/view/last_week_i_fell_in_love_with_a_sweet_products_branding</link>
      <guid>http://www.evidently.com/blog/view/last_week_i_fell_in_love_with_a_sweet_products_branding#When:18:01:19Z</guid>
      <description><![CDATA[<p>Last week I fell in love with a sweet product&#8217;s branding.<br />
Anagrama has given a wonderfully colourful identity to a Mexican confectionary and tea shop, inspired by Pierre Bonnard&#8217;s distinct brush strokes and colour selection. </p>

]]></description>
      <dc:subject>Arts &amp; Entertainment, Design, Communications Insight, Advertising, Industry News, New Products,</dc:subject>
      <dc:date>2013-01-30T18:01:19+00:00</dc:date>
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      <title>Pandering To Our Lust for Nostalgia</title>
      <link>http://www.evidently.com/blog/view/pandering_to_our_lust_for_nostalgia</link>
      <guid>http://www.evidently.com/blog/view/pandering_to_our_lust_for_nostalgia#When:17:02:10Z</guid>
      <description><![CDATA[<p>Care for a swift game of Pogs?</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2013-01-28T17:02:10+00:00</dc:date>
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    <item>
      <title>Out With the Old, In With the Bland</title>
      <link>http://www.evidently.com/blog/view/out_with_the_old_in_with_the_bland</link>
      <guid>http://www.evidently.com/blog/view/out_with_the_old_in_with_the_bland#When:12:13:11Z</guid>
      <description><![CDATA[<p>When a particularly well-loved, well-respected logo is ousted and replaced with something new, or at least something shiny, it often feels – particularly to the design community – that a small part of our collective heritage is somehow lost, or at least archived.</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2013-01-24T12:13:11+00:00</dc:date>
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